Bio Pic

Driven corporate entrepreneur specialized in identifying and sizing opportunities, bring them to board and senior management attention, build the plan to deliver on them, then drive cross-team efforts to execute.

About Me

Name : Pelle Mærkedahl Larsen

Phone : +65 6888 8718

Email :


  • Strategic Partnerships
  • Business Development
  • Corporate Strategy
  • Intrapreneurship

Strategy development


Partnership structuring


Market and opportunity analysis


Product management


International negotiations


Innovation and rethinking old ways


Formal qualifications

Constant and fast learner, always on the lookout for what's next.

  • Certified New Product Development Professional (NPDP) by Product Development and Management Association (PDMA), 2007

    The Product Development and Management Association (PDMA) - -is the premier global advocate for product development and management professionals. Our mission is to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product development and management.

  • Master of Business Administration MBA, 2004

    Copenhagen Business School - CBS Full Time MBA One-year full-time innovative “best-in-class” MBA Programme taught by visiting professors from Harvard, Stanford, IMD etc. Awarded merit-based 25% tuition scholarship from CBS.

  • Master of Law, LLM, 2001

    BA Law 1998. All Master courses completed by 2000. Courses: Intellectual Property Law, IT Law. Final thesis completed 2001 while employed at I-D Consulting. Topic: Protection of digital brand assets. Grade: 11(13)


Global outlook and experiences as trusted advisor on building new business based on technology. Team leader and mentor with proven ability to grow people. Down to earth professional with a straightforward style.

Senior Interim Consultant @ The Acceleration Group

Frank van der Heijden

Pelle is a highly knowledgeable professional with instrumental skills to bring a strategy to execution. Combinimg his strategic and technical knowledge enabled us to launch the first non-Vodafone brand "hollandsnieuwe" in the Netherlands. Besides his skills he is a very pleasant colleague with strong focus on delivering results.

Business Development Lead, Amazon Video

Shabla Gour

Pelle is one of those rare managers who also naturally serves as an inspiring mentor for the whole staff. Pelle exhibits strong interpersonal skills and a unique capacity for empathy. These qualities most notably translate in his ability to motivate a team to care about its project and be invested in the project’s success. He looks out for his team but is not one to draw attention to himself deliberately – his work does that for him. He has built a reputation as someone who has a broad vision and this vision is what will take a company places.

Director at Flickswitch

Willem Malherbe

Pelle is a dedicated, hard-working, highly informed and very professional strategist. He has an eye for detail and an incredibly sharp mind. I thoroughly enjoyed working with him.

Companies I have helped

A career spanning almost two decades of cutting-edge technologies, from early days of WWW to mobile to cloud and AI. Click an entry to learn more.

  • Microsoft as Director Business Development, Emerging Markets 2016 - now

    Regional Director for Business Development across LatAm, Russia/CIS and MEA plus selected global opportunities. My team and I focus on strategic partnerships with digital businesses leveraging Microsoft's wide portfolio of Cloud and Productivity solutions including Machine Learning, Cognitive Services and Bots/AI solutions to build new revenue streams and transformative customer experiences.

  • Microsoft as Director of Strategy and Business Development 2014 - 2016

    Leading team of Senior Business Development Managers to drive strategy, planning and business development for Microsoft cloud and mobile services: Azure, Cognitive Services, AI, Bots, Skype, Office365, OneDrive, OneNote, Bing. Partnership development with Operators, OEMs, ISVs, ISPs, Retailers and other industries

  • SingTel Group as Director Group Strategy 2011 - 2014

    Drove and guided transformation through Group Management sponsored consulting projects. Built competitive intelligence Centre of Excellence focused on global competitors and internet players. Built and led a team of Associate Directors / Senior Strategy Managers.

  • Vodafone as Manager, New Business Enabler 2010 to 2011

    COO-role to build and lead venture unit (10 staff) building and managing a full-lifecycle cloud-based platform for developing, launching and operating new propositions and products. Capex budget of $5.9M. Developed and launched new innovative online-only brand “hollandsnieuwe” growing to 100.000 customers in a year

  • Vodafone as Senior Manager Strategy 2008 to 2010

    Support Director of Strategy in advising CEO on strategy in the areas of mobile and fixed internet. Team lead for long-term growth topics and innovation. Project manage business development and research assignments in the areas of multiplay, mobile internet, m-payment, location services, online strategy.


Here are some of my key partners I realised projects with.

Project Image

Project Title

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